Digital Marketing is a comprehensive term that encompasses different electronic advertising techniques. This type of marketing occurs on the Internet via desktops, tablets and mobile devices. In 2010, digital marketing was the future, but the future is here! If your company isn’t setting aside a budget for online efforts, you are missing out. 34% of all leads generated in 2013 came from digital marketing efforts. Newtek’s team of professional marketers can help your business create a comprehensive and strategic digital marketing strategy through various promotional campaigns. The most commonly used tactics include but are not limited to: brand campaigns, social media, search engine optimization and advertisements.
The biggest digital marketing mistake companies make is only integrating one or two parts of the digital marketing wheel. In order to get the most out of online marketing, you must integrate all areas under one cohesive strategy.
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Newtek’s digital process is as follows.
Develop a Marketing Campaign– Defining the vision, objectives, goals and target demographic of your business.
Web Development– If you do not already have an online storefront, Newtek will help you create a mobile friendly website, that is optimized for SEO and converts customers.
Generate Traffic– Create and put in place a strategy that will place your brand in front of all the right people, at the right time.
Convert Traffic– Evaluate your current lead generation process. Based on the evaluation, we can adjust any weak areas that may be harming your marketing efforts.
Measure and Analyze– Finally, your digital marketing strategy has been launched! But the work is not done yet! Newtek will continuously monitor your campaign and make any necessary changes. Remember, the web is not a static place, aspects change every day that could affect your efforts. We are here to stay ahead of the curve and make sure your marketing efforts are converting leads into sales!.
Sumber: www.thesba.com/web-services/digital-marketing
